• The website(s) owned or operated by Sleigh Ride Partners, Inc., a Delaware corporation, dba Optical Underground and any of our subsidiaries or related companies, unless that site has its own privacy policy; if it does, that policy applies.
• Information we collect in Optical Underground store and at other locations and events under the Optical Underground name.

For simplicity, we will call the Optical Underground website and mobile apps "digital properties" throughout this policy.

What We Collect

Information you give us

We collect and store information you provide through our digital properties and in our stores.

The information we collect from you includes things like:

• Name
• Mailing address
• E-mail address
• Phone number
• Credit card number and other payment information, which we do not save

In certain situations, we may also collect things like:

• Location information (such as when you ask us to tell you about nearby stores)
• Demographic and lifestyle information (if you share your birthday so we can make special offers)
• IMEI/UDID (a numeric identifier for your mobile device)
• MAC address (another kind of numeric identifier for your mobile device)
• IDFA (Apple's ID for Advertising, a randomly generated number, which can be cleared like cookies)
• Your responses to surveys

Information you give us about others

You may give us information about other people, such as the name and address of a gift recipient, or the name and contact information of someone who will pick up items for you at our store. We will only use this information for the specific reason you provide it.

Information from other sources

We may receive information about you from other sources, including third parties that help us update, expand, and analyze our records and identify new customers, and provide products and services that may be of interest to you.

Information collected automatically online

We collect information about your interactions with us, including the type of device or browser you're using, your IP address, your browsing behavior while on our website, and the URLs of the websites you were at before you visited our site (these are called "referring URLs").

Optical Underground and our partners, if any, use technologies such as cookies or similar technologies to analyze trends, administer the website, track users' movements around the website, and to gather demographic information about our user base as a whole. Users can control the use of cookies at the individual browser level.

We may permit third-party service providers to collect and process some information from our digital properties. We may share personal information with those providers and may have similar arrangements with interest-based advertisers. We provide more information about interest-based ads below.

Location information

Some of our digital properties may collect your location to help you find our store or to use special mobile features within our stores. For example, Optical Underground may work with third parties to provide you helpful messaging in your mobile app when you come to our stores.

For any mobile application to identify your location, you must enable location services through your mobile device's settings. If you do not want Optical Underground to collect this information or to enable these features, you can turn off location services on your mobile device. Optical Underground has no control over your device's settings.

Store cameras

Our stores may use cameras for asset protection and other operational purposes, such as measuring traffic patterns and protecting and improving our business.

Reviews and other content you provide

Our website may offer a publicly accessible blog. Be aware that anyone who accesses these areas may read, collect, and use the information you provide.

How We Use the Information We Collect

• Identifying you on our website in order to customize your experience (for example, based on your purchase history or your location)
• Fulfilling orders and requests for products, services, or information
• Processing refunds, returns and exchanges
• Tracking and confirming online orders
• Delivering products
• Managing our referral and Insider programs
• Marketing and advertising products and services
• Conducting research and analysis
• Interest-based advertising

You can opt out of interest-based advertising from third-party providers who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising at www.aboutads.info/choices.

Information retention

We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

How We Share Your Information

Optical Underground does not sell, rent, or trade your personal information to third parties. We share your information only in the ways we describe below. We may combine or share information among current or future Optical Underground companies, including affiliates and subsidiaries.

We may share your information with third parties to perform services on our behalf such as:

• Fulfilling orders and delivering packages
• Sending Optical Underground marketing communications
• Fulfilling prescription services
• Conducting research and analysis
• Processing credit card payments

We may share personal information in connection with co-branded product or service offerings (including sharing personal information with third parties to validate offers).
Sometimes we may be required to share personal information for legal reasons, for example, if we are required to do so by a regulation, court order, subpoena or other legal process. We may also share information when we believe it's necessary to comply with the law or to respond to a government request, or when we believe disclosure is necessary or appropriate to protect Optical Underground, our customers, or others.
We may share personal information in the event of a corporate sale, merger, acquisition, dissolution, or similar event. If such an event takes place, we'll notify you through e-mail (if we have your e-mail address) and/or a prominent notice on our applicable website(s) of any change in ownership, as well as any choices you may have regarding your personal information.

How We Protect Your Information

We use a variety of information-security measures to protect your online transactions with us.

We use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it.
Our digital properties use encryption technology to protect your personal information.
We are committed to protecting your information, but we cannot guarantee the security of any information you transmit to us and by using our digital properties you acknowledge that you do so at your own risk. We use a third-party credit card processing platform and do not retain your credit card information.

We are not considered a “covered entity” under HIPAA. Nevertheless, we take great care in protecting information regarding your eyes and health that we may receive from an optometrist, ophthalmologist or any other eye specialist. We maintain your records in a secure place where the public cannot access them.

Your Choices

You may at any time:

• Stop receiving marketing or promotional e-mails, direct mail, phone, and mobile marketing communications
• Update and correct your personal information
• Request removal of information you post on our digital properties; in some cases, we may not be able to remove your content or personal information, in which case we will let you know if we are unable to do so and why

To do any of these, let us know by one of these methods:

• Follow the directions in a marketing e-mail, direct mail, or mobile communication that you receive from us
• Provide your request and current contact information through one of the contact methods listed under "Contact Us" below

Please note: Even if we are able to anonymize or make your content or information no longer visible, this does not ensure complete or comprehensive removal of your content or personal information from the Internet.

Protecting Children's Privacy

We are committed to protecting children's privacy on the Internet and we do not knowingly collect personal information from children under the age of 13.

Links to Other Websites

Sometimes our website link to other websites, many of which have their own privacy policies. Be sure to review the privacy policy on the website you're visiting.

Social Media Features

Our website may include ways to interact and share using social media, through features such as the Facebook "Like" button, the "Share This" button, or interactive mini-programs that run on our website ("widgets"). These features may collect information such as your IP address or the page you are visiting on our website, and may set cookies to enable the feature to function properly. Social media features can be hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the social media company providing the feature.

If you have questions or concerns regarding our privacy policy or practices, please contact us at info@opticalunderground.com.

Privacy Policy Updates

We may need to update our Privacy Policy as we and our customers grow and evolve. If we make material changes, we will notify you by e-mail (sent to the e-mail address provided by you) or by means of posting a notice on this website prior to the change becoming effective, as well as inform you of any choices you may have with respect to these changes.

Contact Us

If you have any questions about our Privacy Policy or practices please contact us. Phone: 415-982-5106.